Weather you are looking into stock photography, publishing an e-book, or even starting a blog, keywords, it seems, can make or break your passive income dreams. Research has shown you have less than two seconds to grab a potential subscriber or close that deal on a sell on your website. Two seconds, that’s it. So in the time it take for to consume that first bite of a fresh and hot pizza your have either hooked them or they have left you in the past, lost in their infinite browsing history.Now, for someone like me, it takes two seconds to even have a passing thought. Every word should be carefully chosen when describing you content. To me this seems to limit your ability to diversify and grow a brand. What I’m getting at is research your research, if you choose to write a book on cooking the perfect fried chicken, the look at each individual word, not the topic as a whole. Now this sounds nuts but my research has led me to some very successful people who have done just that and that is the way I will move forward with my endeavors. The problem I am have is streamlining my research practices, I spend so much time studying on a given subject that it, at times, seems counterproductive. In short, your keywords are your most powerful tools in this virtual world.